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Clyde C. Allen directs research and marketing for Terranova Pictures.
Mr. Allen is President and Founder of Allen and Partners, Inc., a marketing services firm that encompasses a wide range of strategic business initiatives. Expertise is offered in market research, public relations, and event planning/management.
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Market research initiatives include development of market analysis programs for Allstate Insurance Company, Eddie Bauer, and TBS Superstation. Syndicated research projects involve a beverage industry study with On-Going Mobile Access Research (OMAR) and collaboration with Nielsen Media Research. Customized research assignments include the U.S. Postal Service Heritage Stamp research project, New Jersey Department of Health Focus Groups, Indiana Expo's Financial Impact Study, and compensation and benefit surveys for Johnson & Johnson and M&M Mars. Allen and Partners is the publisher of the Urban Consumer Market Report produced for the National Alliance of Market Developers.
While Director of Public Relations/Event Marketing for the House of Seagram, Mr. Allen created and executed events, promotions, and trade marketing that featured the company's brands. He launched the Seagram's Gin "A Taste of the Blues" tour, the Crown Royal Comedy showcase, Absolut Jazz, and the widely heralded Absolut Art Heritage Series. As Corporate Director of Community Affairs for Joseph E. Seagram & Sons, he furthered Seagram's efforts in new business development, purchasing, trade marketing, legislative relations, event marketing, and communications.
Mr. Allen has been recognized extensively for his pioneering efforts in marketing. The National Alliance of Market Developers and the Public Relations Advertising Marketing Excellence (PRAME) Board named him Marketer of the Year. Other national honors include the prestigious Lovejoy Award from the ELKS, nine CEBA Awards, the Governor's Award from Indiana, the President's Social Responsibility Award from Kent State University, the Corporate Award from the National Newspaper Publishers Association, and a Private Sector Initiative Commendation for Exemplary Community Service from President Ronald Regan.
He is Chairman of the Board of the National Alliance of Market Developers and of the Corporate Advisory Board of the National United Merchants Beverage Association and belongs to Sigma Pi Phi fraternity.
A graduate of Kent State University where he received a B.S. in Microbiology, Mr. Allen also holds a M.S. in Industrial Relations from Rutgers University.
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